Samsung ‘Living colours’.

To select the colours for the ‘LivingColour’ collection, Samsung partnered with colour expert Karen Haller, who has carefully curated two paint shades for each of the Samsung Lifestyle TV range.

To demonstrate how the Lifestyle TVs and the ‘LivingColour’ paints can create a beautiful, stylish and positive living space, Samsung has worked with three influential people from the world of art and design to bring them to life.

Interior designer, podcast host and author Kate Watson-Smyth worked with The Frame – a TV that blends into the home by transforming into a piece of artwork whilst off. The Frame can match any unique style by choosing feature artwork or personal photography to fill the screen. Kate’s design appeals to those who have a love for art and collectables.

London-based artist Yinka Ilori has styled The Sero. Yinka is an artist who specialises in merging his British and Nigerian heritage into his everyday work. He started his career up-cycling furniture and he now runs an entire team of colour obsessed architects and designers. Yinka’s look is lively and vibrant, to reflect his creative attitude and the bold design of The Sero TV, which has a rotating screen for optimum mobile viewing and screen mirroring. 

Musician, stylist and designer Whinnie Williams has showcased The Serif. Margate based Whinnie is the founder of interiors brand ‘Poodle and Blonde’ and has a passion for all things vintage. Whinnie’s sophisticated eye for style is the perfect match for The Serif, which has been designed as a piece of beautifully crafted furniture. It stands upon an elegant easel and was designed by the Parisian Bouroullec brothers.