Standing as the brand’s new London flagship store, Japanese label A Bathing Ape recently opened their largest global retail space to date in the heart of London’s Mayfair district, offering up four floors of their revered wares for your perusal.

The store was overhauled by Masamichi Katayama, founder of interior design firm Wonderwall and the man behind all of A Bathing Ape’s international store designs. Katayama has changed the single-storey space from an elaborate design with a camouflage-patterned back wall, wooden floorboards and T-shirts displayed in poster racks to a cleaner, simpler space with white walls, metal floor tiles and simple metal rails.

I was delighted to get a call from The IT Group in Hong Kong to shoot the Bathing Ape store in Mayfair, London. The 7,000sqft store was the largest space we have shot to date.

Patience was required in both the shoot and post-production to ensure that our images would do justice to the project’s attention to design. This store is the brand’s largest to date so we felt a huge responsibility to represent the space to its maximum.

“Set over 4 floors, each individually styled to match the particular collection it showcases. Material includes blue lacquered steel, pink concrete and lighter colour palettes throughout the room to showcase the clothing and accessories, and also included Bapy-themed dressing rooms with metallic benches wrapped in a pink Kvadrat fabric.”